Please Introduce Yourself Here

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Permalink Reply by Tatiana Ramirez on March 16, 2009 at 5:59pm

How did you get into this profession? Since High School. I've been always connecting and promoting services
What was the one job you held that most opened doors for you? Each job has opened one additional door.
Do you plan to remain on this career track? Yes, with more B/D and Consulting
What are the greatest challenges your profession has presented? It's been hard sometime to convince other Upper Managers that Latinos and Hispanics and Immigrants deserve, need, appreciate and want high quality marketing campaigns.
Where are you from? Colombia
What is your best piece of advice for those in your line of work? Marketing is about learning, reinventing, remodeling, is about creativity, is about be as diverse as you can

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Permalink Reply by Casey Allen on March 17, 2009 at 6:44am

My name is Casey and I'm from Raleigh, North Carolina. I've been working in the Marketing field since 2003. I lived and studied in Monterrey, Mexico for approximately nine months. An internship I completed while there with Trevino & Associates gave me great exposure to the Advertising and agency side of Marketing. My passion is branding and brand communications. Some of the greatest challenges for me as a marketer are the resistance to change and the development of the professional community amongst Hispanics here in North Carolina. I am always looking to network and develop professional resources.

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Permalink Reply by Arlin Acosta on March 17, 2009 at 11:23am

How did you get into this profession?
I'm in the processes of breaking into the profession altogether. While at Northern Arizona University, I decided that I didn't want a minor, so I picked up another major: Marketing.
What was the one job you held that most opened doors for you?
All of my work experience has led me to doors, most of which I've had to open myself.
Do you plan to remain on this career track?
I'd love to get in to the advertising side of marketing. Namely Internet marketing. We're using it now, and I know that those of us on this site are not the only ones that are looking.
What are the greatest challenges your profession has presented?
I've been a professional student up until December of 2008 when I was so eagerly introduced to the "real" world. Given today's economy, I've found it difficult, but not impossible to try and penetrate the job market. I'm in for stiff competition from other grads and professionals that are seeking employment in the field. Now is the time to be positive and seek out new opportunities for improvement.
Where are you from?
Phoenix, Arizona
What is your best piece of advice for those in your line of work?
Well, if you're trying to get in, be patient, yet assertive. Right now is the best time to showcase oneself in order to prove that you're a valuable asset to the company. Differentiate, differentiate, differentiate. It's the best time to prove that you can hang with the big dogs.

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Permalink Reply by Drew Wilson on March 17, 2009 at 10:03pm

How did you get into this profession?
-I was lucky, I landed an entry level AE position with Univision Colorado. and grew from there...
What was the one job you held that most opened doors for you?
-Probably the Account Supervisor at the Integer Group. Talk about a public spotlight...
Do you plan to remain on this career track?
- Absolutley, It's my passion.
What are the greatest challenges your profession has presented?
-Its everchanging and requires some amount of adaptation evey day it seems. But that's also what makes it so exciting.
Where are you from?
-Denver, Colorado... Nativo.. ( it used to be Mexico, ?sabias?)
What is your best piece of advice for those in your line of work?
-Be honest with yourself and your colleagues, have integrity, repect others, alwasy study the marketplace and never stop observing, follow your passions, dont take short cuts, always be thorough, balence with family, love, excercise and relaxing. It makes you better in every way.

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Permalink Reply by marty on March 17, 2009 at 10:05pm

How did you get into this profession? when i graduated i developed software after a couple of years of nerdness , I was offered a job in marketing the software. i fell in love with the interactions.
What was the one job you held that most opened doors for you? being a consultant for 8 years was rewarding.
Do you plan to remain on this career track? no other job like it.
What are the greatest challenges your profession has presented? being a consultant for 8 years was a tremendous challenge .
Where are you from? born at monterrey , mexico lived at chicago and hot springs , ar.
What is your best piece of advice for those in your line of work? People who work get paid. Those who do good work get paid well. The ones who are passionate about what they do ... those are the ones who are rewarded throughout their lives. Chase your passion, and money will follow.

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Permalink Reply by Pablo Gonzalez on March 18, 2009 at 10:27am

How did you get into this profession?......I was going to graduate in Finance, but I had to take one marketing class, after that, I decided to go with marketing too.
What was the one job you held that most opened doors for you?......I believe each job has opened a door, but the most significant was my internship with Movilnet telecom company in Venezuela.
Do you plan to remain on this career track?......Hopefully yes, if I find an opportunity to perform in this field.
What are the greatest challenges your profession has presented?......Given to current economy is being really hard to get something in this job market. Too many performers but a few opportunities, I believe the key is to keep updated within your profession and maintain a positive attitude
Where are you from?.....Caracas, Venezuela
What is your best piece of advice for those in your line of work?.....For those already working to keep doing it well, one advantage for us in this profession is that we are creative individuals and we can innovate within our profession. For those trying to get into the job market, patience and a positive attitude..

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Permalink Reply by Candido "J.R." Rosario on March 18, 2009 at 4:03pm

I just joined your "Marketing Professional's Group"... I look forward to networking with you. I will be dropping by later on and updating my information.

JR

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Permalink Reply by Frank A. (Tony) Fiore on March 19, 2009 at 6:55am

Years of work and living in varied cultures and job fields have blessed me with a broad based knowledge of how Latin Americans live, love and conduct business. My wife (born in Colombia) has taught me to distinguish and be sensitive to the subtle nuances and differences between countries and regions. I have used this knowledge to do market development throughout the region.

If there is one piece of advice that I would give to someone wanting to work cross culturally, it would be to always put yourself in your counterpart's head. IE: What does he/she really want or need. Their words often do not reveal this as they are too diplomatic. What you hear may not be an accurate portrayal of their thoughts and needs. Read their eyes, body English, thoughts and in between the lines.

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Permalink Reply by Rey Hernandez on March 24, 2009 at 8:34am

I started out working in advertising sales and was fortunate enough to be asked to develop all the marketing ofr the first all Spanish radio station in Arkansas. Continued working in advertising sales with Spanish newspapers and finally decided to start my own marketing consultation company, Rey Hernandez Marketing. My company help organizations and businesses to effectively reach the Hispanic consumer in Arkansas and surrounding states. Originally from El Paso, Texas I entered the military and worked in art, television production, and recruiting. So it was a short step into my advertising and marketing field from there after retiring from the Marines. As a consultant there is not always a client so I do have a full time position at a community college. the best advice I would have for anyone in this field is to be active in your community ( I am in LULAC) and to be constantly networking.

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Permalink Reply by Carla Leininger on July 1, 2009 at 1:28pm

BIOGRAPHY - Carla Andréa C. Leininger

Leininger is a native of Brasília, Brazil. She is fluent in Portuguese and Spanish and has lived in Pittsburgh, PA, since 1987. She works as a Talent Sourcing Analyst for PNC and has a Master’s Degree in Journalism and Mass Communication with emphasis in Public Relations. She can be reached at 412 608 3946 or via email at carlapitt@aol.com.

Her initiatives and accomplishments include:

* Founder, Producer, Promoter and DJ of Global Beats (www.globalbeatspitt.com) : an initiative to build bridges across different cultures through world music events by working with local organizations such as Colombia en Pittsburgh, Pittsburgh Urban Management Project (PUMP), Turkish Professional Association, Guitar Society of Fine Arts (GSFA), Pittsburgh Cultural Trust, CMU Graduate Student Organization, Latin American Cultural Union and others.
Achievements:
* Fall of 2006 Global Beats joined forces with Putumayo, one of the strongest world music labels in the industry.
* Fall of 2007 received grants from the Heinz Endowments Small Arts Initiative and the Multicultural Arts Initiative in consortium with PUMP and GSFA.
* June 2008 hosted its first ever outdoor event as part of the Stay and Play series in Market Square bringing renowned artists: Nation Beat from NYC and Javier Garcia from Miami.
* December 2008 partnered w/ Pittsburgh Cultural Trust and hosted a Global Beats New Year’s Bash in the Cabaret Theater, in the cultural district of Pittsburgh, sponsored by Lanxess Corporation and the Multicultural Arts Initiative. Event was nominated for a Creative Arts and Business Partnership Award recognizing a successful collaboration between an arts organization and a business that furthered the interests of both parties.
* Featured 6 times by Pop City Media as “Hot Event of the Week”

• April 2009 – Received National Association of Women Business Owners “Make the Connection Award” for volunteer work in the civic community.

• Nomination as one of Pittsburgh 50 Finest individuals by Cystic Fibrosis in 2007 and featured on August edition of Whirl magazine. Raised over $2,000 for the organization.

• Creation of a Brazilian Radio Hour on WRCT 88.3 FM

 1999 show is founded as a monthly hourly program, part of the Latin American Radio Magazine.
 2004 program becomes independent and weekly broadcasting in Portuguese/ English at 6 pm on Fridays.
 Names that have appeared on the show include former Brazilian President Jose Sarney and artists such as Jorge Ben Jor, Daniela Mercury, Daniel Jobim, Beth Carvalho, Araketu, Terra Samba, the Mosquitos, Angelique Kidjo, Plena Libre and many more. The program collaborates with organizations such as the Pittsburgh Cultural Trust, Pittsburgh City Theater, Guitar Society of Fine Arts and the Latin American Cultural Union (LACU) in promoting events.
 2008 CAS (Caipirinha Appreciation Society), one of the most popular podcast shows of Brazilian music, mentions the WRCT Brazilian Radio show and we establish a mutual connection.

Attachments:

• Miami 019.jpg, 1.5 MB
• Florida and PNC ALPFA EVENT 009.jpg, 1.3 MB
• Florida and PNC ALPFA EVENT 022.jpg, 1.8 MB

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Permalink Reply by Connie Molina-Ruiz on July 11, 2009 at 3:53pm

Hola! My name is Connie Ruiz and I have fallen in love with marketing since 1986 when I started working in the hospitality industry. I enjoyed discovering and analizing the potential markets for each hotel property, creating a marketing plan and strategy and going after the business. The salesperson in me loved the thrill of the sale and the satisfaction of the closing. I am an independent and creative soul and cannot be bound by corporate restrictions that make no sense and limit my creativity. I have worked with many good companies that greatly benefited by allowing me to help make them more successful. My career path has to be in sales, marketing and customer relations. It is not just what I do, it's what I am.
My best advice for those in this line of work is: fall in love with your product or service, maintain your integrity and work ethic above all and find a field or company compatible with yourself.

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Permalink Reply by Tom Moran on December 14, 2009 at 9:19am

How did you get into this profession? - I began my career in marketing working in the Latin American group at Anixter.

What was the one job you held that most opened doors for you? - Anixter opened all sorts of doors for me as they made it possible for me to move around in the company and gain knowledge while I worked.

Do you plan to remain on this career track? - Yes. But I want to branch out into Latin America to make use of my language background.

What are the greatest challenges your profession has presented? - Bridging the gap between slaes & marketing. Teaching sales that marketing is a team player to sales.

Where are you from? - Chicago, US. Educated in Portugal and Brazil

What is your best piece of advice for those in your line of work? - Work very closely with the sales department as ultimately they are your true customers. If they see value in what you do, they will most likely see you as an asset that brings in new leads.

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