Share 'Hispanic Marketing Q&A: Leveraging Spanish Bilingual Employees to Reach the Latino Home Buying Market'

Question:I own a small real estate company in North Carolina, and I have several employees who speak fluent Spanish. I would like to start targeting the growing Hispanic market with local ads, but I’m not sure where to begin. How do I find out more about the Hispanic market in my area, and what can I do to make my message effective? Answer:It would be extremely easy for me to tell you to just sta…