Share 'How to Convert Latino Prospects into Customers and Maximize your Hispanic Marketing Dollars'

A while back I was working with a fast-growing HVAC franchise as a marketing consultant. Having placed several highly successful media buys for them in major cities, I began working with their Omaha, Nebraska franchisee, a seasoned entrepreneur who was ready to take his business to the next level. During our discussions, he began telling me a very interesting story about his last media buy. After…