Raul Morales's Page

about me

What do I do?: Advertising, sort to speak. I freelance for advertising agencies in New York, I am a consultant and specialist in the Hispanic market. Creative, You can call me creative director or concepts or ideas generator or copywriter, writer or marketing consultant on ethnic or specialty or multicultural markets. I have done Hispanic campaigns for television, radio, print, (magazine, newspaper, OOH or billboards, posters, POP or POS) internet marketing or on line or interactive marketing (as you can tell...), event marketing, merchandising. Experience in the Latino market. I translate into Spanish, (this should make me a translator) but I most of the time adapt copy to the target audience. There is a difference between translating and create a communication with marketing in mind so that every time you communicate you are increasing sales, persuading, building a corporate image, creating brand awareness and emotional ties, branding, you are advertising and promoting business, building top of mind and persuading. My multicultural background and education in marketing and communications allows me to create cross-cultural creative concepts that translate well in most cultural segments. The knowledge of niche market and language and market segmentation develops the full potential for multicultural, target marketing to diverse ethnic markets. I do on-line marketing or interactive or internet marketing specialist for Latin American marketing and the United States or US Hispanic market.

what languages do you speak?

spanish, english

what is your current, past or ideal job title?

vivir de rentas...

your connection with Latin America?

born in Buenos Aires, I carry tango steps in my blood... Maradona's vices in my heart

your favorite Latin American city? vacation spot? food?

Canaima, Los Roques, Traslasierra, Buenos Aires,

Asado, parrillada, milanesas, ceviche, empanadas y vino....

what countries have you lived in? worked in?

Italy, Argentina, USA

schools attended? degrees?

Too many!

what companies have you worked for?

General Motors, Citibank, AT&T, HSBC, P&G, Pfizer, BMS, Amamanta Family Dolls, etc.

agencies like Bravo, Siboney, Wing Latino, Castor Advertising,

company website?

http://www.amamantafamily.com

online profile such as linkedin.com or blog?

http://www.especial.com

interests and/or hobbies?

writing, painting, creativity, anatomically correct dolls, revolutions, love, knowledge, entogens, exploring inside,

relationship status?

single

looking for?

networking, employment, friendship