All Blog Posts Tagged 'hispanic marketing & outreach' (6)

All Latinos are not the same.

It is true that we all carry Latin American and/or Spanish heritage in our blood, but that is the only variable that won't vary (some may say this is cutting us short, but let's use this definition for the purposes of this discussion). As I've discussed in previous articles, there are certain cultural characteristics that you need to be aware of in order to better understand the Latino frame of mind:

• Degre

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A while back I was working with a fast-growing HVAC franchise as a marketing consultant. Having placed several highly successful media buys for them in major cities, I began working with their Omaha, Nebraska franchisee, a seasoned entrepreneur who was ready to take his business to the next level. During our discussions, he began telling me a very interesting story about his last media buy. After placing a strong radio buy with one of t… Continue

Unfortunately, many companies miss the mark when advertising to Latinos. Usually it’s because corporate decision-makers are not paying close enough attention to their Hispanic marketing efforts. They simply don’t understand or carefully consider Hispanic cultural nuances when planning their outreach efforts.

Whether they are Spanish translation errors or subtle (sometimes not-so-… Continue

Question:
I own a small real estate company in North Carolina, and I have several employees who speak fluent Spanish. I would like to start targeting the growing Hispanic market with local ads, but I’m not sure where to begin. How do I find out more about the Hispanic market in my area, and what can I do to make my message effective?
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Why should your company be concerned with the Hispanic market? The short answer: because 15% of the total U.S. population is currently of Hispanic descent. By the year 2050, one in four people living in the United States will be a Latino.

Other ethnic/racial groups are also rapidly expanding. All in all, the intertwinement of these growing minority groups with the traditionally defined mainstream, is defining a new “general market” that is quite different from the one your parents (or

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With rising awareness of the size and staying power of the Latino population in the United States, organizations wishing to capture that segment have begun to move beyond marketing gimmicks that may bring Hispanic customers to their doors—but only once or twice at most.

Retailers and direct service providers, such as banks and insurance companies, are now seeing the wisdom of hiring Hispanics/Latinos to attract and retain this coveted customer base.

It is Beyond the Spanish L

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