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Roberto Agudelo Infante

Roberto Agudelo Infante's Blog (9)

Strategy: Scenario Planning vs Step by Step Model

Common sense, reason and personal experiences are the foundation to make decisions, as well as are the elements to orient our present and future. We even are capable of making decisions that will affect our lives 20 years ahead: getting marriage, smoking or not, or studying or not, for instance. We can in part predict our future in accordance with some of our actions. Nevertheless, over the road will be at a crossroad sooner or later. We must be prepared; the ability to maximize opportunities an… Continue

Added by Roberto Agudelo Infante on November 5, 2009 at 10:11am — No Comments

Scenario Planning on Political Marketing

When it comes to design the overall strategy, we all use to strive in order to predict the future. Uncertainty is the principal barrier that we must overcome. What we do know for sure is that if we manage to anticipate the future, we will be much qualified to face challenges at all business spheres. In politics, for its part, challenges use to be more demanding. In politics, scenario planning tends to be more difficult to apply than in business. Politics revolves around social behavior. It inco… Continue

Added by Roberto Agudelo Infante on October 15, 2009 at 11:11am — No Comments

Brain vs Emotions from a Marketing Viewpoint

Dan Pink, author of the “Whole New Mind,” says we have moved from the agricultural age (farmers), to the industrial age (factory workers), to the information age (knowledge workers), and now we are entering the conceptual age (creators and empathizers). This is a fascinating topic. It has to be with the inclusion of Right-Directed Thinking to achieve social and economy progress in today’s world. A whole new mind is welcoming to Conceptual Age, and as a result, the necessity to develop new skill… Continue

Added by Roberto Agudelo Infante on October 13, 2009 at 7:19pm — 2 Comments

My research reveals that consumerism and the rampant consumption that goes with it has nearly run it…

My research reveals that consumerism and the rampant consumption that goes with it has nearly run its course. People want a balance between consumption and creativity. Fortunately, the new communications and community-bulding technologies are helping to erode the old power structures and are giving a voice to people. Liz Sanders, you are right! Continue

Added by Roberto Agudelo Infante on September 30, 2009 at 5:33pm — No Comments

The World is still not prepared to deal with Nuclear Energy

The Nuclear Energy Agency recently said that existing uranium reserves could widely supply electricity to the entire world. Nevertheless, there are tragic examples in which both the people and environment have been seriously affected by accidents. Until nuclear power is made safe, the world should stop using it –or at least stop building more nuclear plants. Nuclear power has constituted a threat to humanity so far. The construction, manipulation and storage related to these plants have given ri… Continue

Added by Roberto Agudelo Infante on July 20, 2009 at 2:30pm — No Comments

Lethal Effects of Intolerance

Barack Obama recently said he will not accept any mistake from the judicial system regarding discrimination on death penalty -there is clear evidence that courts have been arbitrary, discriminatory, and unfair in applying it. The world should abolish this extreme punishment. Most Americans believe that racism is no longer a major factor in their society. The reality is different; many expressions of racial discrimination are still seen in almost all spheres of power. In the judicial system for… Continue

Added by Roberto Agudelo Infante on July 13, 2009 at 12:52pm — 2 Comments

Sergio Fajardo ahead in terms of social media.

Today I am greatly proud of Colombia’s technological advances. Finally, a group of young strategic political advisors designed an admirable web site. Sergio Fajardo is the first Colombian presidential candidate who understood -before his opponents- the importance of social networks to know his objective public and to send out his message to them. Sergio Fajardo is a young political leader running for the presidency of Colombia 2010 – 2014. As young, he realized he should make the most out of hi… Continue

Added by Roberto Agudelo Infante on July 1, 2009 at 6:55pm — No Comments

Advertising in agony

Recently I used to believe that advertising in traditional media was being threatened by Internet; most of advertisers seemed to be hypnotized by this phenomenon. I scarcely understood how advertising on Internet worked and much less how it was going to work in the coming years once Internet took almost all the information over. I had many doubts. However, by reading what Erick Clemons wrote on his article “why advertising is failing on the Internet” I now realized that advertising is in agony n… Continue

Added by Roberto Agudelo Infante on June 19, 2009 at 9:36am — No Comments

The first grassroot movement in Colombia, at least for me.

Between 1980 and 2004 Colombia was submerged in the worst crisis of violence; drug trafficking industry had accumulated enough power to penetrate almost all our governmental organizations, from the judicial to legislative branch, military, private sector, church, and so on. Consequently, civilians were unprotected and drug traffickers took the advantage to intimidate them through terrorist activities which largely were carried out by left-wing revolutionaries groups. As a result, this crisis ga… Continue

Added by Roberto Agudelo Infante on June 16, 2009 at 8:46pm — 1 Comment

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