Brain vs Emotions from a Marketing Viewpoint

Dan Pink, author of the “Whole New Mind,” says we have moved from the agricultural age (farmers), to the industrial age (factory workers), to the information age (knowledge workers), and now we are entering the conceptual age (creators and empathizers).

This is a fascinating topic. It has to be with the inclusion of Right-Directed Thinking to achieve social and economy progress in today’s world. A whole new mind is welcoming to Conceptual Age, and as a result, the necessity to develop new skills to confront it.

This change is forcing us to redesign products and services inspired on beauty, design, empathy, meaning and emotion. That’s why Right-Directed Thinking is emerging to revolutionize the concept of production; it is a powerful source to transform mundane products into objects of desire.

The Left-Directed Thinking, for its part, already managed lower costs, standardization and optimization, which Pink called abundance, Asia and automation. The ability to reason logically, sequentially, and speedily cannot work for its own anymore. The today’s market demands total satisfaction.

All forces now depend on each other. While Left-Direct mind leads us to an affordable consumption of goods and services, Right-Direct aptitudes help to add value on them.