LatPro Expert Sheds Light on Diversity Recruitment for Ski Area Management

WOODBURY, CT — […] “When you provide management opportunities to a diverse population, you are bringing in a whole new perspective of an entire culture,” [Vail spokeswoman Kara Heide] notes. “New cultures equal new perspectives, and those new perspectives open up new markets to you.”

Rob Steward of LatPro.com, an industry leader in diversity recruitment, seconds that. He points out that a Latino manager is going to bring the thought process and likes and dislikes of his or her community to the table throughout the organization. “It gives you insight to attract people from their culture,” he says. “Companies are starting to realize that really, this has nothing to do with quota. It’s just really good business.”

How to recruit a diverse team is the challenge. Steward suggests sites that focus on diverse employees, like his – which gets more than 300,000 visitors, 60 percent of which are college educated or higher. While most will not have exact ski resort experience, he says “A ski resort is a little community of its own and needs all kinds of expertise.”

He also suggests resorts partner more with area associations like the Chamber of Commerce, citing Salt Lake City, where the population of minorities now tops 20 percent. It may take some extra effort, but even flatland cities can be a source of future managers. “Resorts may want to consider investing in relocation for prospective management. It could really pay off,” Steward says.

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