Bilingual & Hispanic jobs / career social networking | LatPro

Lost in Translation: When Bad Hispanic Advertising Happens to Good Companies

moved to http://learn.latpro.com/bad-hispanic-advertising/

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Tags: Career Expert, Hispanic Marketing & Outreach, Recruiting Articles

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Comment by Paul Lozano on June 24, 2009 at 3:57pm
I agree 100% with your statement regarding companies recruiting employees whose job responsibilities include serving the Hispanic community ... Making sure you find individuals who are truly bilingual and bicultural is key to a successful hispanic advertising campaign.


http://hispanicadvertising.blogspot.com/ builds on this idea and shows case studies of how small businesses advertised to hispanics in spanish

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