Sergio Fajardo ahead in terms of social media.

Today I am greatly proud of Colombia’s technological advances. Finally, a group of young strategic political advisors designed an admirable web site. Sergio Fajardo is the first Colombian presidential candidate who understood -before his opponents- the importance of social networks to know his objective public and to send out his message to them.

Sergio Fajardo is a young political leader running for the presidency of Colombia 2010 – 2014. As young, he realized he should make the most out of his joviality to aim his campaign toward youth. He began using tools such as Facebook, Flickr, and Youtube, as well as a well-organized web site to persuade this target. www.sergiofajardo.com is a space in which people can follow up all his campaign activities. People have multiples alternatives to keep them well-informed.

To date, this candidate accumulates just about 6000 Facebook supporters in less than one month; 121 Youtube videos, each one with 500 viewers on average; and about 1000 pictures on Flickr. Fajardo’s web site also has interactive and creative windows to follow his footprint throughout his political journey. All together promises a spectacular 2010 presidential race.

Believe or not, this is the first time Colombians we are appreciating this tools in the political arena. Many young people are now understanding and embracing them. Consequently, Fajardo is persuading important voters like no other candidate does. Here you can see the latest polls in which Sergio Fajardo is broadly winning. Only the current Colombian President will surely be the Fajardo’s direct opponent by 2010. The President will have to refresh the way of work campaigns if he expects to be reelected. Fajardo is meanwhile walking round the entire country accompanied by a camera and a computer. Just the outcomes on May 26 of 2010 will tell us if Colombia were prepared to apply all this tools. So far, it seems that it works.